19 Nov

Use GIFs to market your e-commerce store

The human eye is naturally trained to look towards things that move. This is why animated GIFs became so popular in the 90s, back when people were used to reading static stuff online.

GIFs have found their way into the online mainstream through ad banners, video screen captures, Tumblr pages and pretty much everywhere else. Although not all social networking sites have embraced GIFs as part of their features, the power of animated images to capture that attention of online onlookers cannot be denied.

If you are curious about GIFs and how they can help your online shop, here are some effective ways to use GIFs as part of your marketing campaign for your e-commerce store:

Social media marketing
Sure, Facebook’s acceptance of animated images is limited to its own private messaging stickers, but Twitter is now equipped with the ability to display animated GIFs. If you don’t have a Twitter account yet, I suggest you sign up for one today. Otherwise, you’re letting millions of potential customers that are circulating social networking sites looking for the next big thing slip away without even trying to get their attention.

Once you have your Twitter account up and ready, you can now upload a GIF. Try to create GIFs that showcase your products and services, or describe your company in a few slides.

Email marketing
Did you know that most email service websites can play animated GIFs? Make your email marketing messages stand out by using GIFs. However, you must be careful not to overdo it, otherwise your email subscribers might get a headache reading your messages. Use GIFs to convey messages faster, not to show off.

Mobile marketing
A lot of people are already using phones equipped with GIF-compatible features. You can now use GIFs for your next mobile campaign. It might be good to tell your mobile subscribers about your plans to send them images, because some mobile carriers may charge extra for receiving animated GIFs.

GIFs aren’t just for sending funny images anymore. Their ability to catch and hold people’s attention can be used to great effect. There are lots of free online services for creating GIFs. Find one today and start creating.

[Photo courtesy of Riccardo Cuppini on Flickr]
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