22 Oct

3 Ways to Make Your User Reviews Work for You

You’ve seen them on practically every well-known online store, and you’ve probably written some yourself: reviews.

Many online shops have successfully implemented a review system for their products and services. Allowing customers to leave feedback makes them feel that their input is valuable to you. Letting customers leave comments about the products they purchase is a great way to show that your company is setting its sights on customer satisfaction.

Magento is compatible with several review system applications that you can install and implement in your own e-commerce site. A lot of Magento users have already begun enjoying this service, and are probably reaping the benefits in terms of client happiness.

If you are skeptical as to the lasting effects of this kind of service on your own shop, here are three ways that can use user reviews to your advantage:

Connect with your customers

The first immediate advantage of allowing user reviews is connection to clients. Welcoming their comments – and saying a simple “thank you” or acknowledging their feedback – will definitely tell them that you value what they have to say. When the customer sees that you have a review and feedback system in place, they will feel that you’re not just robbing them of their money. As a result, they build trust and loyalty to your brand.

Get new ideas (and possible improvements) from your customers

Many online shop owners who have installed a user review system discovered that customer feedback yields a lot of suggestions. These may come in the form of modifications to existing products or totally new concepts. These bits of information can be very useful for a company that wants to be on top. You may feed this input to your R&D team, so that they can come up with changes and new products that you can sell later.

Use reviews as new content for SEO

Are you hard-pressed to generate new content on your online store website? Let your own customers feed the content to you through their reviews. Google puts a premium on reviews, especially if you have configured rich snippets in your site.

So, give your customers their virtual soapbox and let their words work for you.

[Photo courtesy of Sascha Grant on Flickr]

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24 Sep

5 Ways to Make Your e-Commerce Content Shine

Maintaining an e-commerce website takes effort. There’s no way to sugarcoat it. However, if you have powerful tools and features in your arsenal and ample website management experience to boot, you’ll find that an e-commerce business is manageable.

Still, it doesn’t hurt to learn new ideas to boost your online shop’s standing amidst other e-commerce sites. One edge that you can use to your advantage is excellent and high-quality content. Having great content on your product pages has generally two major advantages:

  • Better SEO: Search engines love to spider through websites with loads of textual content.
  • Satisfied customers: When people understand what you are selling and how the products or services work, they will probably come back for more purchases.

Ready to make content the star of the show in your e-commerce website? Here are five techniques to capitalize on the benefits of useful content on your e-commerce pages:

1. Write product descriptions that are comprehensive and unique
You may have thousands of items in your catalog, so it’s really a huge task to put detailed descriptions on each of them. However, this doesn’t give you the luxury of being lazy by putting one-sentence product descriptions. Let those creative juices flow and write descriptions that explain the product in detail. Also, try to write your own content and not rely on the manufacturer’s description.

2. Say no to duplicate content
Search engines don’t like to see the same content over and over again on a website. Try to create unique content for each of your pages.

3. Use structured data to describe your products on search engines
If you want your pages to stand out in search results, structure your content well so that search bots can index your content properly. Use breadcrumbs, product ratings (if you have a system), and pricing information. This structured data will appear in search results alongside the link to your product pages.

4. Try videos instead of images for better product visualization
Make your products come alive by using video clips instead of static images. Aside from providing your site visitors with better views of the product, adding videos makes your e-commerce website unique. (Keep the videos fairly short and small so you don’t bog down your site, though.)

5. Allow customers to review your products
Give your customers a voice on your website by allowing them to post reviews about the product that they purchased from your online store. This gives them a sense of ownership of the product. Although they may post negative comments about your product, at least they showed concern to the point of posting something for others to know and for you to improve your products and services.

Keep customers coming back with these five tips for brilliant content.

[Photo courtesy of Bram Willemse on Flickr]

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