Maintaining an e-commerce website takes effort. There’s no way to sugarcoat it. However, if you have powerful tools and features in your arsenal and ample website management experience to boot, you’ll find that an e-commerce business is manageable.
Still, it doesn’t hurt to learn new ideas to boost your online shop’s standing amidst other e-commerce sites. One edge that you can use to your advantage is excellent and high-quality content. Having great content on your product pages has generally two major advantages:
- Better SEO: Search engines love to spider through websites with loads of textual content.
- Satisfied customers: When people understand what you are selling and how the products or services work, they will probably come back for more purchases.
Ready to make content the star of the show in your e-commerce website? Here are five techniques to capitalize on the benefits of useful content on your e-commerce pages:
1. Write product descriptions that are comprehensive and unique
You may have thousands of items in your catalog, so it’s really a huge task to put detailed descriptions on each of them. However, this doesn’t give you the luxury of being lazy by putting one-sentence product descriptions. Let those creative juices flow and write descriptions that explain the product in detail. Also, try to write your own content and not rely on the manufacturer’s description.
2. Say no to duplicate content
Search engines don’t like to see the same content over and over again on a website. Try to create unique content for each of your pages.
3. Use structured data to describe your products on search engines
If you want your pages to stand out in search results, structure your content well so that search bots can index your content properly. Use breadcrumbs, product ratings (if you have a system), and pricing information. This structured data will appear in search results alongside the link to your product pages.
4. Try videos instead of images for better product visualization
Make your products come alive by using video clips instead of static images. Aside from providing your site visitors with better views of the product, adding videos makes your e-commerce website unique. (Keep the videos fairly short and small so you don’t bog down your site, though.)
5. Allow customers to review your products
Give your customers a voice on your website by allowing them to post reviews about the product that they purchased from your online store. This gives them a sense of ownership of the product. Although they may post negative comments about your product, at least they showed concern to the point of posting something for others to know and for you to improve your products and services.
Keep customers coming back with these five tips for brilliant content.
[Photo courtesy of Bram Willemse on Flickr]